![]() Posts with the hashtag #ShareaCoke surged after the beverage maker launched a campaign featuring Coke bottles imprinted with common names, encouraging others to share a drink with a “Brian” they knew, or their “Sis.” Source: Coca-Cola One way is to use slogans or keywords designed around a specific marketing campaign as hashtags. However, there are a variety of other ways to grow buzz around your company. It’s a no-brainer to use your brand name as a hashtag. On Instagram, users can type a hashtag in the search bar and instantly see the number of posts tagged with that particular word or phrase with results organized by “Top Posts” and “Recent Posts.” Here are the results found when searching Instagram for #Soda with some big brands featured in the top posts.įind out which hashtags your fans and influencers in your target markets use and join in on their conversations by using the same keywords and tagging their usernames. You can easily search for the top or trending hashtags using tools built in to your chosen social network, or through more powerful hashtag analytics like Simply Measured. Easily run keyword and hashtag analysis with Simply Measured Social Listening. Research variations of your hashtag to see what is used the most. Find out the volume and frequency of posts related to your chosen hashtags. Like your target keywords for search engine optimization, you should research hashtags via keyword analysis before using them in any campaign. Here are nine hashtag marketing tactics that actually work. It pays to know how to market hashtags, but first you have to know how to get the most out of them.ĭon’t worry-we’re here to help. To increase their reach among an increasingly global market, more brands use social media analytics tools to change their hashtag marketing strategy and keep up with shifts in trends the second they happen.
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